Sector: Services
ROADSHOW GERMANY FOR CUSTOMER LOYALTY
people events achievements:
- Development of a claim for the event
- Complete planning, organisation and realisation of the event
- Expensive online-participation management
- Dispatch of high-quality invitations and branding of event elements in coordination with the firm's advertising agency
- Tour-planning, -support, and -logistics
- Cost control and accounting
Facts:
- Roadshow with a luxury bus as a mobile restaurant
- 4 daytime events per week over 4 weeks
- About 320 guests over the entire time
- Four regions of Germany
- Northern Germany
- Cologne area, Düsseldorf, Ruhrgebiet
- Frankfurt area, Mannheim
- Munich area, Stuttgart
Facts:
- City tours with regional attractions
- Cocktail reception and gourmet food on the bus
- Multimedia support for product placement in the bus
- Bus fully branded in accordance with the corporate image and design